A driven, marketing enthusiast, strategic planner, and leadership junkie who loves learning, traveling, reading, animals, and living life.
When I’m not managing multiple strategic marketing projects, you can find me find biking and kayaking at Lake Tahoe or snuggling up with my two puppies while reading the news or books about leadership, business and personal improvement. I geek out over leadership, branding, identifying target audiences, creating compelling messages, leveraging content for segmented audiences and creating memorable customer journeys.
I earned a B.S. in business administration from the University of Nevada, Reno in 2006 and in 2019 I earned my MBA. Currently, I work for Cisco Systems where I market its premier customer and partner conference, Cisco Live, that brings more than 28,000 technology gurus together each year.
Upon earning my undergraduate degree, I accepted a position at Renown Health as the team’s marketing coordinator and that is where I fell in love with marketing and branding. At Renown Health I worked with the hospital’s advertising agencies and played a key role in the production and casting of multiple television spots and photo shoots. From there, I made my way to the Bauserman Group where I worked as an account executive at the agency and sharpened my project management, event planning, and strategic planning skills.
In 2011, I joined the talented team at Waste Management as a communications specialist, where I developed strategic marketing plans for 30 communities, two landfills and 11 facilities in northern California and Nevada – reaching more than 275,000 customers and achieving measurable success for the nation’s largest environmental solutions provider.
With over a decade of impressive and diverse marketing experience to her name, she’s earned a number of industry accolades and awards—including a Gold ADDY for her work on an out-of-home campaign for The Legends at Sparks Marina in 2010 and the PRSA Silver Spike award for my work on the rollout of the single-stream recycling campaign in the CIty of Reno, and most recently a platinum MarCom Award for Cisco Live’s Integrated Marketing Campaign, to name a few.
In my free time, I love mentoring and empowering college women as they develop critical leadership skills. As a leader, I have adopted the servant leadership mentality and leading by example philosophy. I deeply believe in the power of relationships and that actively listening and communicating openly can solve most problems.
I also enjoy traveling to places near and far with my high school-sweetheart-turned-husband. Always a multitasker, when on walks with my dogs or driving from place to place, you’ll find me listening to the news or a variety of podcasts, from How I Built This to Entreleadership, Hidden Brain to TED Radio Hour, and more as I challenge myself to grow by expanding my knowledge and thinking differently.