Beyond the Cliche’

Icons, titans, and the luminaries of business are an inspiration to so many. Business professionals and aspiring leaders follow their actions and try to dissect what makes them successful. I have a fascination with those at the top of their careers, and I’m constantly reading books, listing to podcasts and watching TED Talks that discuss and outline traits and characteristics that make business leaders successful.

Three years ago, I was fortunate to receive unique career advice from Barry Caldwell, former senior vice president of corporate affairs and chief people officer for Waste Management. It is the north star that guides me. On one of my last days at Waste Management, Mr. Caldwell called me to wish me well in my future and to impart his wisdom, “the key to success, no matter where you are or what you are doing is twofold. First you need to know and understand the strategy, and second, you must be relentless in driving value for the company.”

Sounds easy enough, right? The truth is that the words strategy and value have become buzz words in recent years. Throughout this blog, we’ll look beyond the clichés by embracing our curiosity, diving into the details, analyzing the trends, learning from best practices, and getting fired up about delivering incredible results. Specifically, I’ll discuss driving value through the lens of marketing, strategic planning and leadership and how to bring these three disciplines together. I’m hoping to deliver some aha moments that will make your life easier.

As a tenured marketing and strategy professional with leadership experience, and a professed lifelong learner, I am continually looking for ways to grow my knowledge. I’m excited to share with you what I’ve learned and what I’m learning. I hope my blog provides you with unique content that helps you gain new perspectives and tips as you strive to reach your marketing, strategy and leadership goals.

Along the way, I would love to hear from you. So reach out, say hello and let me know what you think about the content within this blog. Thank you for joining me along this journey!